Which color reminds you of food
In various tests for Color psychology Different colored or illuminated drinks were presented to test persons. Red tints were generally perceived as sweet, while green tones were described as having a sour taste.
Just stupid that the test subjects drank the same thing every time. The fact is: Colors have a great influence on our taste sensations. You can read here why that is & how colors actually affect our appetite.
Sense of taste & evolution
Taste, it can be noted, is also subject to other sensory influences such as sight. Since we usually see what we ingest first, one emerges Expectations of tastewhich not least influences what we actually taste.
The fact that we suspect an apple flavor in the green gummy bears, but then don't look bad when the packaging sells us a raspberry flavor, is also due to our evolution. After all, ours has Eye has always been eatento distinguish, for example, a ripe banana from an unripe one. Or to expose food that is no longer quite as fresh as a dew.
The exact mechanism behind this is controversial. Some assume that Colors part of the multisensory system and our expectations would be genetic. However, most of them are more likely to agree that Taste associations with colors can be learned.
Color & taste
Which color we have which taste is therefore to be assigned learns and undergoes permanent corrections throughout our lifespan. Red will be remembered by most as a sweet taste, yellow, on the other hand, promises a certain acidity, whereas very dark foods promise to be bitter.
If children still like to grab the bright smurf ice cream or giant pink chewing gum, adults have already learned that Colors not of natural origin could be. So they prefer to rely on natural-looking foods in the hope bypass artificial colors.
It is clear to everyone that the Assignments of taste and color are anything but rigid are: Especially in times when even butter coloring agents are added to make them look tastier. In addition, the taste assignments fail at national borders, when in America, for example, red foods are described as tasting more like cinnamon.
Color psychology in everyday life
Of course this hold up Findings are not just found in your own shopping cartbut will too used diligently in terms of marketing. But first the positives:
Colors for health
By the Coloring of food can actually at Sugar can be saved. For example, if you enrich your natural yoghurt with red coloring, it will automatically taste sweeter and fruity than it is.
In contrast to the color red, which makes our mouth water, the color causes Blue in us downright disgust. After all, the color is reminiscent of mold. If you serve your food on blue plates, you can expect that less will be eaten than from a white plate.
This is not only due to disgust, however, blue is also said to have a calming and decelerating effect in color psychology. A slow, conscientious meal with faster onset of satiety is preprogrammed. Speaking of satiety: Have you ever heard of intuitive eating?
Colors for marketing
Knowledge of the psychology of colors is used at every turn - especially where there is money to be made. As real box office hit has warm and bright lights turns out. Especially shades of red make our stomach growl and make us like to eat over our hunger.
Don't sit down for no reason many fast food chains on the color combination of yellow and redthat are not only supposed to whet our appetite, but above all encourage us to eat them more quickly. After all Red tones are also reminiscent of raw meat, which, by the way, is also illuminated in red in the supermarket to appear juicier. For the reasons mentioned above, however, you will look in vain for blue lights in gastronomy.
Eating is colorful today
But if you look at the numerous Food blogs and Instagram channels the content creator with a focus on food jumps above all of them colorful variety of dishes in the eye. After all, we live in the era of healthy eating in which everyone can do something with the buzzwords superfoods, clean eating, planetary health diet and slow food.
You have understood that dishes that are color-coordinated are not just #instagrammable, they are Variety of colors, especially for different nutrients, vitamins and lots of antioxidants stands up. In short: Eating colorful is healthy.
Mainly in fruits and vegetables secondary plant substances contain such as chlorophyll, lycopene and anthocyanins which are not only responsible for the color, aroma and taste, but primarily a protective and defense function take over that is beneficial to our health.
Use color psychology for you
It doesn't matter if you want to curb your own appetite Or just want to see why your favorite Italian food tastes particularly good: Color psychology can help you with this. The Effect of colors did it to you Here we tell you what effect color has on clothing. Need more psychology input? Read here how to get rid of your guilty conscience or how you can concentrate better.
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