Why do people blindly follow politics

Revolutions in Latin America

Ernesto "Che" Guevara rose to become an icon of the revolutionary left at the end of the 1960s. Forty years later, his fascination still seems unbroken.

introduction

Che is alive! "These words were emblazoned on a poster with Che Guevara's likeness, which was very popular with left-wing students in West Germany in the late 1960s and early 1970s." Che is alive! " to want to remain loyal to the idea of ​​the world revolution even after the death of one of its protagonists. "Che is alive!" - in a strict sense of the word, only religious enthusiasts who dream of a Christ-like return of the bearded revolutionary would say that today as a real person, Ernesto "Che" Guevara seems to live on in the minds of countless people, to inspire their imaginations and to satisfy their longings, because his diaries and biographies about him are still selling extremely well, and there are always new films about his life attract hundreds of thousands to the cinemas, and the guerillero heroico, the famous portrait photo of Alberto Korda, can now be found millions of times on t-shirts, mugs, beer bottles or fan scarves of football friends and is sold worldwide. Even if the marketing strategists in the advertising industry can be trusted to do a lot these days, the ongoing Che boom still needs some explanation. [1]

Because the man, whose attractiveness seems unbroken, has not only been dead for more than forty years, but also the political goals for which he stood up - the armed struggle for the world revolution, the creation of a new man in a socialist society, the introduction of one rigid planned economy - are completely out of course. This suggests that those who equip themselves with Che accessories today, as a rule, do not Guevaristas there are more, none who want to fight the oppression in the world with weapon in hand. And yet it promises to adorn oneself with it, obviously still an ideal gain. Now it is perfectly understandable to want to profit from the popularity of a man who was a legend in his lifetime. But where does the enduring fascination that emanates from Che Guevara feed and what is the profit?