What are the most informative infographics and why
Infographics in Marketing: A Powerful Brand Building Tool
About six years ago, infographics were the new magic bullet in online marketing, effectively adding visibility to both new and established brands. Then they all used them, and the internet was flooded with pixels that made the internet more confusing than it was to reduce it.
But they are back! Research shows that well-made infographics are clicked 30 times more often than pure text. Content with infographics increases traffic 12% faster than content without. With tips and tricks for creating infographics, we help companies increase their sales by leaps and bounds.
The power of the infographic
Why use infographics?
Simply because they present information clearly and graphically. Visually appealing and bite-sized, they stand out in the flood of information that we encounter every day. The mix of text and graphics makes it easier for our brains to digest, relate to, and remember the main marketing message.
The informative world of infographics
They are an abbreviation for displaying a wealth of information quickly and accurately. Possible formats are:
- Statistically: Focus is on data with graphs, charts and? of course? Statistics.
- Informative: Gives an overview of a topic or a concept. Clearly defined sections with numbers or arrows ensure that the reader's eye moves in the right direction.
- Timeline: Represents a timeline of events, for example texts on historical topics or the development of a brand. A horizontal or vertical line holds the information together, while text boxes and photos explain important points.
- Explain a process: from making a cup to using your new dishwasher in just a few easy-to-understand steps.
- Geographically or demographically: Maps, diagrams and texts help to make concepts such as population growth or climate change understandable.
- Comparison: Helps customers choose a product instead of a comparable product. Unbiased comparisons of product specifications or humorous images steer the buyer in the desired direction.
- Hierarchical: such as pyramidal hierarchies of corporate management or physiological and psychological needs (e.g. Maslow's pyramid).
- Lists: Numbered or bulletpoint lists help with the flow of information.
- Animated: Particularly clear if done well: Short animations can replace any of the aforementioned types of infographic!
Let infographics work for you
1. Research and focus
As with any marketing, research is vital. Sources must be credible and facts verified. One has to use the online resources carefully, do market research and label all the quotations used. When you have all the facts together, you concentrate on the essentials.
2. Create a narrative
If you entice a potential customer with a good story, you have half won them over as a buyer. A good infographic works by creating a narrative. You can forget unusual vocabulary and mix simple words with eye-catching pictures. In this way, you guide viewers smoothly from point to point until you have them where you want them to be. As with any story, the title (headline) should have an immediate impact.
3. Design effective infographics
You have to find a balance between aesthetics and function. Some of the design elements to consider include:
- Clarity: Create clarity by leaving a lot of negative or empty space, especially around the edges, and creating a balance between graphics and text.
- Size: Graphics are typically 800 to 1,000 pixels wide and longer. To make it bigger, expand vertically instead of horizontally. This is especially important for mobile platforms.
- Colour: Color affects perception, and there is a whole science devoted to its use. Simply put, use muted colors for serious topics and bold colors for fun and humor.
- Fonts: Consistency is the key. A maximum of three fonts should be used.
No matter how engaging an infographic is, it's worthless without an audience. Advertising is the key. Tips that cannot be used quickly are:
- SEO optimization for high Google rankings
- Reaching out to bloggers who cover similar topics
- Presentation on the company's own blog
- Share email and social media contacts
- Add a call-to-action button if the infographic is to attract viewers to the company website
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