Are blue recycling bags recyclable?

The search for the recyclable champions

The Frosch Initiative's recycling check assesses whether activities only look good or whether they really help to keep plastic in the recycling cycle.

Initiative Frosch Recycling-CheckIn search of the recyclable champions

The good news: many people are now talking about plastic waste. Interested parties, scientists, associations, companies and politics. That's good, because plastic waste wasn't an issue for years. There was the yellow sack. We thought we were recycling world champions in Germany, and in some countries people looked almost amused at German waste collection and waste separation. Now we see we haven't done enough.

Today almost not a day goes by without new ideas on how to solve the problem of plastic waste. Sounds good in principle. But well-intentioned is not always well-done. We take a very close look during the recycling check.

How does the recycling check work?

The Frosch Recycling-Check initiative evaluates campaigns according to two criteria.

  1. What do you do to keep plastic as a high-quality material in the resource cycle?
  2. What are you doing to generate awareness for sustainable plastic use?

Champions are companies and campaigns that keep plastic in circulation AND advertise it successfully.

Anyone who has a good but still unknown idea is a great starter. We help start-ups to become more well-known.

We take a critical view of those who create a stir, but who ultimately end up with the plastic in the trash. Anyone who misuses the plastic waste problem for advertising is a greenwasher with us.

And for us, those who stay seated are those who believe that they do not have to recycle plastics and who otherwise do not advocate the sustainable use of plastic.

We know this is provocative. It should be, because we have a clear goal: We want to find the recyclable champions and encourage as many people as possible to participate.

Clearly, we are subjective when it comes to evaluations. We are convinced that mechanical plastic recycling is the most efficient way to keep the environmental impact of plastic as low as possible. And our goal is for companies to manufacture new plastic packaging from 100 percent plastic that has already been used. This has already been implemented a million times for PET and HDPE. With other types of plastic it is time-consuming, but possible - even if it doesn't work overnight. That is why we see the Frosch-Recycling-Check initiative as an invitation to dialogue with those who see it differently. So when we criticize actions, we like to be convinced that they are better than it seems at first glance.

We are absolutely certain about one thing: We can only get a grip on plastic waste if we all work together.