How does Vine generate income
Why you don't need high traffic to generate high income
You know, I still clearly remember my gaming blog back then. With 50,000 visitors, most publishers didn't want to send me samples to test. Without premium marketers there were no high CPMs because they were booked through agencies, but the better marketers only took you in with 100,000+ visitors per month. So everything revolved around visitor numbers from the start.
My gaming blog was a great success. Extremely large feedback, high activity, a loyal community that commented and discussed everything, and some even sent in their own user articles. You see: This wasn't a blog for Google search, but honest, valuable content that gamers liked to read and also liked to participate in the project. Something of value and duration. It was about honesty, loyalty and quality. Not about revenue, view numbers and ROI.
But all these obstacles, which only arose from too little traffic, made me rethink quickly at the time. How do I get more visitors was the motto at some point, which in turn meant that from now on it was no longer just about good content, but also about clickbait, Google News, rankings and viral hits. That led, I anticipate it, to the discontinuation of the blog and the death of my own passion. Why, why, why, you can find out here.
I will also tell you how you can earn good money with just a few visitors. Because even if it seemed like this to me at the time, you don't really need a high number of visitors to be successful.
It's not always about visitor numbers
Both high visitor numbers and the urge for as many views as possible create the same phenomenon, which prompts companies to make foolish decisions in order to beautify stock prices. At some point it is no longer about an actual value or a real product, but only about making people believe that there is a value. On the web these are often clickbait and SEO articles.
In truth, it's not so much about visitor numbers. Recently, it has been shown time and again how honest visitors can drive projects forward or help finance them. They work together on code on Github, the income is generated via Patreon and sometimes there are projects only because a loyal readership with a lot of commitment is involved. The Pod comes to mind, a podcast that was basically never planned.
If it's not about visitor numbers, then it's noticeably often about quality. Those who do not generate artificial value or hype have to really convince and those who really convince also get the support of their users.
The same applies to comment culture and forums. It may well be that 1,000,000 visitors write more comments, but there are usually no really meaningful comments to be found among them. See YouTube. Or using the example of the Gamestar. Real discussions take place within the plus articles (paying users). Few users in comparison, but who show the commitment, simply through their payment. On the other hand, there is the public sector, where there are seldom exciting discussions, but a lot of bullshit is spread. What is more valuable now, I ask?
Incidentally, premium memberships are a nice example of how few users can actually generate income. Advertising, at least in Germany, often only works through the masses. Advertisers or agencies book budgets on a large scale and hardly make any selections at all. As with stock prices - the main thing is that it seems like there is value and the main thing is that it reaches as many people as possible. Who these people are seems to be a minor matter at first.
Monetization with low traffic
The mass media on the other hand
In contrast, let's take a look at the mass media. The gossip press is a nice example here, I think. Although millions are interested every day in what celebrities are eating and with whom they are arguing, probably not a single "reader" would support a Patreon campaign, let alone write meaningful comments. Gossip, in every way.
What I read on relevant portals, like the YouTube comments, which consist of one-liners or are often just below the belt. That's not bad, because this model also works and this target group is allowed to exist, but it also shows the madness of this mass media. In order to earn money with the high CPMs of the banners, at least 250,000 visitors have to stop by each month.
In order to achieve such visitor numbers, one must not be particularly controversial or it almost has to be extra. Instead of meaningful content, morons have success. Instead of art, it's the viral vines and TikToks that pull for a while before the next hype comes.
But what is so valuable about these visitors? Can they really be clearly defined or classified into a target group? Is that what advertisers want? Not really, and actually this type of advertising is not that clever, as is sometimes already understood, which is visible on the basis of influencer marketing. Because here the little bloggers suddenly play a role again. The big ones too, but the micro-influencers in particular are extremely interesting. Instead of masses, this is actually about very topic-specific areas.
Monetization with high traffic
What bothers me about the visitor number lie
What bothers me first and foremost about the fact that there is always talk of high numbers of views seems to be obvious. Fewer visitors are not automatically worth less. Sure, you need 100,000 views of your videos on YouTube if you really want to make a living from it, but is that really the goal? In this sense, Google AdSense has always been more of residual space marketing; the aim has always been to have its own CPMs or other forms of monetization.
YouTube could, for example, serve as a good channel to draw the attention of a new target group to you, who will then support you financially elsewhere or buy your products as a fan. You don't need 100,000 views, 100 honest and real viewers are enough. Your website may not reach 100,000 visitors, but the 500 that stop by each month may all be happy to pay for a membership and then stop getting clickbait.
So what bothers me about the visitor number lie is what always bothers me. Content is not about likes, views, or visitors. It's about who and what is behind these numbers. Because even the smallest number can be impressive. I noticed that in my books. Of course, I can book 100,000 billboards across Germany that cost me huge sums of money and that most of them won't be interested in. Or I am looking for 100 smaller bloggers who specifically introduce books like mine and thus reach exactly those who actually buy my books in the end. The number is small, the result is greater.
So my appeal is: focus on valuable visitors who play their part in your success, who really appreciate your work and who support you, even if no one else is doing it. Generate regular readers for your blog instead of one-time visitors. Create a community instead of a worthless comment culture. Because then even very small numbers make a lot of noise.
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