Who are the top sponsorship experts

How much money is flowing into the German sponsorship market? Which brands invest the most in sponsorship? Which industries are particularly intensively involved and which sports benefit from companies' investments?

The fourth edition of the study “Sports sponsors in Germany” carried out by Nielsen Sports answers these and other questions. To this end, Nielsen Sports analyzed over 9,100 sponsorship commitments in over 50 sports and provided you with the most comprehensive overview of current events in the German sponsorship market to date. The information comes from the Nielsen Sports database SPONSORGLOBE, the world's largest sponsorship database.

Comparison with previous studies

An interactive dashboard solution allows you to compare current data points with values ​​from previous studies, set individual filters and export relevant insights.


The contents at a glance:

  • Sponsorship investments in Germany from 2009 to 2019
  • The top 100 sponsors in Germany in the 2019/20 season
  • Development of the expenditure of the top 100 sponsors (by industry and type of sport)
  • The top 10 sports sponsorship deals

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