What is better growth hacking or SEO

Growth hacking

Growth Hacking: Brief Explanation

The term “growth hacking” is a very young discipline in online marketing. Growth can be translated as growth, whereas the word hacking is mostly used in the English original. The hack means a special trick to increase the conversion rate. With the help of the hacks, the company should grow quickly, win more customers or generate higher sales in the online shop. If internet users are skilfully guided on their customer journey, they subscribe to a newsletter more often, become customers or are more likely to buy a product. In this glossary article, we explain how relevant and high-quality content in content hacking contributes to such growth.

Detailed explanation

The American marketing manager and entrepreneur Sean Ellis introduced the term growth hacking in 2010. As a growth hacker, he helped start-ups such as Dropbox to achieve rapid growth and success. Since the marketing budgets of these companies were limited, his strategy consisted of creative and often free "hacks" and agile experimentation. He continuously monitored the impact of his activities in order to learn from them and improve if necessary. He accompanied his measures online with a continuous analysis and worked with the Trial and error procedure. This approach had the advantage that it did not need a high marketing budget straight away, but instead invested successively in further growth. If you think of programmers who penetrate firewalls and damage companies when you hear the term "hacking", you can rest assured. Growth hackers don't break laws, they use them just legal tricks and loopholes sent off.

Can a seasoned online marketing specialist easily work as a growth hacker? To be successful as a growth hacker, the marketing manager should be well versed in usability. A feeling for high-quality texts and an appealing visual preparation also do no harm. Other important qualities are quick and analytical thinking, creative ideas and a good technical understanding, possibly even knowledge of programming. The decisive factors are patience and perseverance to keep an eye on new developments around the world. After all, it's not just about finding a suitable niche, it's about being the first to exploit it. Successes are visible on the Internet and word gets around quickly, so that imitators can be quickly followed. If a hack is based on a change in the algorithm of Facebook, YouTube or Instagram, the platform can be expected to react quickly. As soon as it realizes that and how the gap is being used, it is highly likely that it will revise its algorithm again.

Instead of starting blindly with growth hacking, a thorough analysis and a sensible strategy are the starting points. In the first step, the growth hackers define their target group and find out what they need and want. It is important to find out as much as possible about your customer journey in order to improve the user experience at the important touchpoints. The Airbnb success story is exemplary in this context. The business has grown rapidly as the founders of the home sharing platform initially relied heavily on the Craigslist online network.

What role do good texts play in growth hacking?

The typical internet user is a shy creature who is easily attracted, but also disappears quickly. Therefore, catchy and easily understandable texts with appealing headings are essential. The visitor to a landing page must immediately understand what benefits he or she will get from the product or service offered. Therefore, it makes sense to first carefully sift through the content available online. This includes the website or blog, the web shop, a newsletter and all presences in social media. The question to be answered is whether the content is relevant and whether it actually reaches and convinces customers and potential customers.

Content hacking

On the Internet, search engine optimization and the distribution of content via the right platforms are just as important as the creation of relevant and high-quality content. The next step is to carefully check whether the content really reaches the users via the appropriate channel. In order to find out, new ideas and topics can be disseminated through various channels on a trial basis. By analyzing website statistics, blog comments and reactions on social media channels, you can quickly find out how the content is being received. If topics are of little interest or if potential customers do not use certain channels, it is time to improve. Is it really the wrong topics or the wrong channels or is it because of the preparation of the content? Does the target group expect more information or are the texts too demanding for them? These are all solvable problems and the feedback on the revised texts can be compared through monitoring.

Social media is a good way to find out which topics are relevant for the target group. Instead of investing a lot of time and money in a long article, the company posts a tweet or a short Facebook post on the topic. If the post is widely commented and shared, a blog post is worthwhile. If, on the other hand, there is hardly any discussion and no likes, the next topic should be put to the test.

The principle of growth hacking can be easily transferred to the production of content. For example, you can use A / B testing to compare two headings. A timely analysis makes it clear which formulation appeals to the visitor more and prompts them to read more. A similar comparison can be made with the introductory teaser.

Practical example of growth hacking

One of the frequently cited examples from the childhood days of growth hacking is a short text with resounding success. The e-mail provider Hotmail added the following sentence to the e-mails sent by its users free of charge: “This e-mail was sent with Hotmail. Get your e-mail account now for free ”. Twelve million users followed this request in a short time. The combination of a crisp and easy-to-understand sentence, along with the sheer volume of emails sent daily, allowed the company to grow rapidly.

Perfect online marketing with growth hacking

Growth hacking is an efficient and smart method. However, it only works if the growth hackers are strategic and start with a thorough analysis. The greatest success is achieved by those who have a good feel for new trends and developments. Those who manage to identify and use emerging niches first can drive the growth of their company. The method became known through start-ups because it requires a comparatively small budget. Little should not be confused with free of charge, because the company must at least find time and energy. The strategy can be used by any type of company, as long as it has the courage to dare something completely new. Ideally, the company is already working in an agile manner and is familiar with processes that use a trial and error procedure.