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50 Inspirational Marketing Quotes You Should Heard

Do you know this moment when a quote reflects a thought or fact particularly well? That's just one of the reasons why quotes are so fascinating to many of us. Often it is precisely these concise sentences that inspire, motivate and open up new perspectives.

We have for you 50 Marketing Sayings and Quotes Put together from the pen of well-known thought leaders who offer new food for thought with a lot of acumen, wit and foresight.

Quo vadis, marketing? Quotes about the advertising industry

What does marketing mean today and how has the industry changed? The following Quotes on advertising and marketing make you think:

  1. "Marketing has to be so attractive that people want us in their lives." Jim Stengel
  2. "Advertising is expensive, no advertising is even more expensive." Paolo Bulgari
  3. "The idea behind advertising is often that every person actually unites two personalities: one who they are and one who they want to be." William Feather
  4. “Think bigger, braver and bolder. The biggest missed opportunity in content marketing is to play it safe. "- Ann Handley
  5. “People shop and learn completely differently than they did a few years ago. This is why marketers have to adapt or risk going under. "- Brian Halligan
  6. “We don't buy what we want. We consume what we want to be. "- John Hegarty
  7. “Marketing was once a myth to be told. Now it's about telling the truth and sharing it. " Marc Mathieu
  8. “Successful marketing is always easy. It's built on solid work on products and services - and, most importantly, truth. " Michael J. Pabst
  9. "Selling is a marathon, not a 100-meter sprint." Alfred G. Laemmle
  10. “Advertising is the art of aiming for the head and hitting the wallet. Communication is the art of aiming at the heart in order to hit the head. "- Vance Packard
  11. "Marketing is the art of tracking down opportunities, developing them and benefiting from them." Philip Kotler
  12. "Previous generations have adapted their lives to the media - my generation expects the media to adapt to them."- Philipp Riederle
  13. "Good marketers recognize that marketing is not a cost factor, but an investment." Seth Godin
  14. "Modern brand management means: Network and rule!" Oliver Herme
  15. "In good times people want to advertise, in bad times they have to do it." Bruce Barto
  16. "Only the convinced one is convincing." Joseph Joubert
  17. "The best marketing doesn't feel like marketing." - Tom Fishburne
  18. "Instead of a one-sided interruption, web marketing is about delivering helpful content at the perfect time, namely when the customer needs it." David Meerman Scott
  19. "Don't be afraid to get creative with your marketing and experiment." Mike Volpe
  20. "The competition of values ​​is becoming more important than the competition of prices." Mirjam Hauser

Inbound marketing: sayings and quotes about content (quality)

"Content is king!" stated Bill Gates in 1996. But how has content marketing developed since then? Here are some of the most popular ones Marketing quotes on content and its quality:

  1. When you create content, give the best answer on the internet. "- Andy Crestodina
  2. "If something is easy to read, then it was difficult to write." Enrique Jardiel Poncela
  3. "It's about the content - the text has to be so good that you don't even notice it." Martin Radtke
  4. "An advertising text is good advertising text if it reminds you of something, not just yourself." Peter Bichsel
  5. "If you don't solve any problems, you shouldn't be surprised that nobody is interested in your offer." Peter Savchenko
  6. “If your stories are only about your products and services, that's not storytelling. Then it's a brochure. Give yourself permission to make your stories bigger. "- Jay Baer
  7. “If the readers only find the classic pork belly behind full-bodied teasers, we will destroy content marketing very quickly. “- Ingo Kahnt
  8. "If your content marketing is for everyone, it's not for anyone." Joe Pulizzi
  9. “Content builds relationships. Relationships build trust. Trust drives sales. "- Tom Fishburne
  10. "If you don't listen, you won't sell anything." Caroline Marland
  11. "The most important requirement is a rethink, away from writing messages that are about us and towards content that solves the problems of the people we want to reach." Ann Handley
  12. "Content is the reason why web search even exists." Lee Odden
  13. "Is your content taking your readers on a journey, or is it just stuffing them into a pipeline as leads?" Ann Handley

“Customer Centricity” quotes: Inspire and understand customers

What Customer centricity for marketers The following quotes show how customer orientation can work even better:

  1. "The feedback from customers is sometimes painful, but always good." Rolf Hansen
  2. “We have to stop interrupting people with what interests them and that be,what interests them. "- Craig Davis
  3. “Give them quality. That is the best advertisement. "- Milton Hershey
  4. "Make your marketing so useful that people would pay for it." Jay Baer
  5. "You can't just put a few 'Buy' buttons on your website and expect your visitors to buy something." Neil Patel
  6. “There is always a sale. Either you sell your product to customers. Or the customer will sell you their 'No'.“ – David Ogilvy
  7. "If the target group doesn't understand us, then they are not our target group." Markus Kutter
  8. "Don't tell people how good your goods are, tell them how good your goods are." Leo Burnett
  9. “Your website is not the center of your universe. Your page on Facebook is not the center of your universe. Your mobile app is not the center of your universe. The customers are the center of your universe. "- Bruce Ernst
  10. “There is a person behind every tweet, share and purchase. Take care of this person more than the rest. "- Shafqat Islam
  11. "Weak brands advertise customers, strong brands advertise customers." - Karsten Kilian
  12. “No customer ever buys a product. They always buy what the product does for them. "- Peter F. Drucker
  13. “Understand the difference between a profile and a persona. A profile is the person who buys your products. A persona provides insights into how customers sell their decisionsto meet." - Adele Revella
  14. "SEO is not about optimizing for search, it's about optimizing for people." Dharmesh Shah
  15. "You can only convince a person if you love him." Martin Buber

Quotes from advertising and marketing

Maybe one or the other marketing quote reflects your own point of view, maybe you have a completely different opinion in some places - another valuable insight that opens up new perspectives. Even if the various quotations show how complex the marketing world is and how different the perspectives on it can be, there is always a common consensus regardless of this: customer orientation. Or as Jason Miller said, "Remember, if it's not relevant, it's just noise."

Originally published August 29, 2019, updated 08 October 2020

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