What are some examples of ambush marketing
Summary of guerilla marketing
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At getAbstract, we bring together books * that help people understand and change the world. To be summed up by us, a book must stand out on one of these two main criteria:
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While the rating tells you how good a book is according to our two core criteria, it doesn't tell you anything about its special characteristics. Therefore, we use a set of 20 qualities to characterize each book based on its strengths:
Actionable - You will receive practical advice that you can apply directly in your job or in everyday life.
Analytically - You learn something about the deeper interrelationships of an object.
background - You receive contextual information as a foundation for your actions or analyzes.
Strong in opinion - You are reading an author who is not afraid to question established views.
Full - You will find every aspect of the subject covered.
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Controversial - You are confronted with highly debated opinions on a topic.
Eloquent - You can enjoy a masterfully presented text.
Entertaining - This text catches your attention.
Eye opener - You get unexpected insights.
For beginners - With the help of this text you will find an easy introduction to the topic.
For experts - You will receive more detailed information or instructions.
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Insider knowledge - Here you can expect exclusive first-hand information.
Inspiring - You will want to put what you read into practice right away.
overview - Here you will find the most important information on a topic.
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visionary - You will find out what the future might hold for you.
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