What helps in tourism
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Tourism is important for economic development in Germany, especially with regard to jobs and training positions, but also for the attractiveness of rural areas. Since tourism can stimulate numerous other economic sectors in addition to the hospitality industry, such as retail trade as well as the entire chain of local supply structures, and given the comparatively small-scale structure of the industry, tourism is subsidized by the state. The federal states are responsible for the development of local tourism.
Tourism is a cross-cutting issue that affects many different areas. This includes the implementation of the EU Package Travel Directive, the trade tax treatment of advance travel purchase or visa issues. Other important issues here are the minimum wage, working and training conditions, and digitization, including the sharing economy. The Federal Ministry of Economics is in open and continuous dialogue with the respective associations, which represent the various facets of the German tourism industry, on all issues.
Due to numerous aspects of nationwide importance, the office of the Federal Government Commissioner for Tourism was created at the end of 2005. The Federal Government's Tourism Commissioner and Parliamentary State Secretary to the Federal Minister for Economic Affairs and Energy, Thomas Bareiß, is the mediator between politics and the numerous actors in the tourism sector. He is the contact person for the tourism industry and its associations and represents the tourism policy concerns of the federal government in parliament, for example in the committee for tourism of the German Bundestag.
National tourism strategy
In April 2019, the Federal Cabinet decided on the key points for a national tourism strategy. The aim of this strategy is to ensure the long-term success of Germany as a tourist location. The economic factor tourism should be strengthened and the entire sector in all its diversity should be prepared for the future in the best possible way.
The national tourism strategy is based on three overarching political goals: Firstly, domestic added value is to be increased, thereby promoting economic growth. Second, the quality of life of people living in Germany should be sustainably increased. Third, tourism should contribute to international stability.
In order to achieve these goals, the national tourism strategy is based on a two-stage concept. In the first stage, the federal government - with the participation of numerous partners in business, politics and administration - developed, discussed, specified and decided on key points in the cabinet. In it, the federal government formulated strategic goals for tourism policy, which should be used as a basis for future initiatives by all those responsible in tourism. The Federal Government has conducted an intensive dialogue process with the industry and other stakeholders on the defined fields of action. An action plan with concrete measures is to be developed from the findings and recommendations for action for the actors in tourism are to be drawn up.
The cornerstones of the national tourism strategy can be found here (PDF, 64 KB).
Tourism Advisory Board
The Advisory Board for Tourism Issues advises the Federal Minister of Economics and the Federal Government Commissioner for Tourism. It is made up of representatives from companies and associations in the tourism industry, modes of transport, destinations and science. With his concentrated and diverse professional competence, he supports the opinion-forming of the ministry. The aim is to strengthen tourism in Germany and to improve the framework conditions for it.
Federal Tourism Competence Center
In order to further strengthen the federal government's tourism promotion and the knowledge transfer between business, science and politics, the Federal Ministry of Economics has set up a federal tourism competence center. Above all, the competence center supports the operational implementation of the federal government's tourism policy goals by observing and analyzing economic, technical and social developments with regard to tourism and the industry. An important component is the special module “Tourism 2030”, in which long-term scenarios and perspectives for tourism in Germany are developed together with relevant players in the tourism industry and with scientific support. The competence center is supported by an advisory board as a sparring partner and supervisory body, which includes representatives of associations with nationwide importance in tourism.
More at www.kompetenzzentrum-tourismus.de.
LIFT funding program
In order to make small and medium-sized enterprises in the tourism industry fit for the future, the BMWi will be promoting innovative project ideas with model character from 2019 with the program "Performance improvement & innovation promotion in tourism" (LIFT). With 1.5 million euros, impulses from the industry are to be developed for the industry, open to topics and target groups. The Federal Tourism Competence Center makes a pre-selection of projects that are particularly worthy of funding and provides advice on implementation. Further information can be found at the Tourism Competence Center.
Marketing of Germany as a travel destination
Marketing Germany as a travel destination abroad is also important for the continued successful development of tourism in Germany. This is the core business of the German National Tourist Board. V. (DZT) with headquarters in Frankfurt am Main. The Federal Ministry for Economic Affairs and Energy is currently funding the GNTB with around 34 million euros a year. The GNTB is also supported by its current 69 members and 17 sponsors, including tourism companies and marketing organizations as well as important industry associations.
The aim is that even more foreign guests travel to Germany and that the economic contribution of tourism to income and employment in Germany continues to grow. To this end, the GNTB maintains country representatives all over the world, who work primarily with local travel companies and the media to market Germany as a travel destination. Through well-founded market analyzes and studies, the GNTB recognizes current trends at an early stage and can tailor its marketing strategies precisely to the needs of foreign holidaymakers, but also business travelers. The GNTB works closely with many companies in the German tourism industry in order to optimally position Germany as a travel destination in the world.
The GNTB presents Germany as a travel destination to international experts through a variety of events, campaigns and other offers. This includes international tourism fairs, workshops and media events, which are an important advertising platform. Interested travelers and organizations can find out more about travel destinations, programs and tourist events in Germany in several languages on the GNTB website, through special apps and in social networks.
In 2018, the GNTB placed culinary Germany in the focus of its marketing activities. In 2019, a lot revolved around the “100 Years of Bauhaus” anniversary. The increased tourist offer throughout Germany 30 years after the fall of the Berlin Wall was also a central issue. In 2020, the GNTB's campaigns will be dedicated to Beethoven's 250th birthday, Naturland Germany and 30 years of German unity.
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