What does Tim Cook think of Google

Android: It's about usage, not sales

Cook asserts that he is not worried about the growing market share of Android, which market researchers say has overtaken Apple's iOS. He looks at the numbers, but doesn't get involved. Apple never wanted to sell most of the devices. This is also the case with PCs and telephones: Apple sells the best, but not most of them.

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For him, an important indicator for assessing his own status is the use of the devices. And here Apple is ahead. For example, Apple has a market share of 80 percent in web browsing with tablets. Cook refers to a study by IBM that examined which devices were used to make which e-commerce sales on last Black Friday in the USA. The iPad alone generated more sales than all Android devices, tablets and smartphones combined. The same applies to the iPhone.

Apple is about enriching the lives of its customers, says Cook. Many smartphones are sold worldwide, but only a few are used as such. Many Android smartphones would be used in the same way as simpler feature phones. In addition, many a tablet from another manufacturer was bought and tried, but then put aside. That is different with the iPad. It changed the way computers are used. He himself uses the iPad for a large part of his work, something that is rarely heard from Android users.

In addition to usage and e-commerce sales, customer satisfaction is an important indicator of success. Here, too, Apple is way ahead.

Google Glass is just a niche product

Google Glass doesn't think Cook is a product that will appeal to the masses. He himself wears glasses because he has to, says Cook, but he knows only a few people who voluntarily wear glasses. It is also important to many people who wear glasses that the frames are light and barely visible. Therefore, Google Glass will likely remain a niche product.

Wearing something on the wrist, on the other hand, is natural. That's why he thinks the subject of "wearables", ie technology worn on the body, is very exciting, says Cook, who himself wears a Nike fuel band. With teenagers, however, it is different, because they often no longer even wear watches and therefore first have to be convinced by great products.

In Cook's view, devices that only perform one task, not several at the same time, are particularly successful. But he doesn't want to be more specific. When asked, he only admits that the subject of sensors "explode" will.

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