ASMR works for everyone

ASMR Videos: The phenomenon simply explained

ASMR is not explained in one sentence: rustling paper, gentle whispering, smacking - noises play a major role. A hype has arisen around the phenomenon - YouTube videos are uploaded and clicked millions of times. We bring light into the dark and reveal what ASMR is all about.

ASMR - the phenomenon explained

ASMR stands for "Autonomous Sensory Meridian Response" and describes a pleasant tingling sensation that spreads from the head over the neck and the spine in the body.

  • The brain tingling is known in the community as the "tingle".
  • Triggers are usually noises. Often the visual stimuli associated with the sounds are also important for the ASMR effect.
  • Although there is talk of a “brain orgasm” in connection with ASMR, according to the community there is no erotic connection.
  • The aim of ASMR is to achieve a euphoric state that ultimately leads to relaxation. People from the ASMR community report that the phenomenon works as a sleep aid for sleep disorders or as a remedy for panic attacks.

What triggers are there with ASMR?

Acoustic and visual stimuli can trigger ASMR. The triggers are many and their effectiveness depends on the individual. The same triggers do not trigger ASMR for everyone. The following forms of ASMR are common on YouTube:

  • Whispering: A classic ASMR trigger is gentle storytelling in a whisper. Content can be anything from reading stories to speaking in different languages. The whispering voice does not necessarily have to be understandable ("Inaudible Whispering"). Speaking softly in a fantasy language (“Unintelligable Whispering”) is also one of the typical ASMR triggers.
  • Tapping and scratching: It is also common to make noises with your fingers or fingernails. To do this, ASMR YouTubers scratch or knock on various materials, such as wood or fabric.
  • Brushing: Many ASMR people find it relaxing, the sound that is made when brushing hair.
  • Ear blowing: YouTubers trigger ASMR by gently blowing into the microphone.
  • Mouth Sounds: Smacking, noises made with the lip or tongue or eating noises are often perceived as unpleasant. However, in the ASMR community, they help a lot of people relax.
  • Roleplays: YouTubers usually simulate everyday situations, such as visits to the hairdresser or doctor, in role-playing games. In addition to the images, the focus is on the sounds. For example, ASMR YouTubers particularly emphasize the sound of cutting or brushing hair during a pretend to visit the hairdresser.
  • Massage: This form of ASMR role play consists of the visual representation of a massage and the recording of the resulting noises.

How to relax with breathing exercises, read in our next article.