How do I build a social networking website

7 ways to connect your social media channels to your website

An active link between your website and the social media networks can make your marketing easier and more effective for both your website and your community.

It is no longer enough to have just one website to present a company or brands and products on the Internet. Only a fraction of the potential customers can find their way there directly.

Social media is a great way to reach and interact with more customers and prospects. Worldwide there are more than 3.7 billion active social media users, and that number continues to grow.

The connection of your website to the social media platforms and the publication and presentation of your content on the social media channels can more traffic and interaction lead from social networks to your website. And vice versa, social media elements on your website can turn visitors into followers and more followers into customers.

Here are 7 ways to connect social media channels to your website and tools to help you do that.

EXTRA: The 4 Best Reasons to Invest in Social Media

1. Place social media share buttons everywhere

The easier it is to follow your social media channels and share your content on social media, the more likely your visitors and readers will do the same.

The first step in connecting your website to social media should be to have social media follow and share icons in suitable places on your website, e.g. in the header and footer, on the "Contact" page and the "About us" page. If there is a press area on your website or a newsletter, then integrate the icons there too.

To make sharing your content easier, you should also use social media share icons on all content pages and posts added on your website. The beginning and the end of a contribution are best suited for this. Integrate the share buttons into your newsletter articles.

Tools for social media follow icons and share buttons on your posts

If you have a WordPress website or a WP blog, there are tons of plugins for social media follow and social media share buttons that you can use without programming can start immediately.

2. Make your pictures "divisible"

Visual content is more important than ever for your branding and social media communication. Emotional photos, illustrative infographics, funny motion GIFS or memes and explanatory how-to videos are very popular with both consumers and business customers.

Visual content is more likely to be shared, liked and commented on than pure text updates. And visual content generates additional traffic from search engines and social media.

Make it easy for your visitors to share your pictures and videos with others by placing social share icons directly on your visuals.

EXTRA: Images for your content: 7 tips & tools [+ infographic]

Tools for social media share icons on your pictures

With plugins like Cool Image Share or WWM Social Share On Image Hover, social media sharing icons are automatically activated for the images on your website or blog posts. The plugins connect your images directly to Facebook, Twitter, LinkedIn, Pinterest and Tumblr. The social media icons are displayed when a reader hovers the mouse over the images on your website.

3. Include tweetable quotes on your website

Twitter is the most popular short messaging network, and people love to tweet high-profile quotes and statements. With eye-catching tweet-enabled quotes you create special incentives for your readers to share your posts and generate more traffic from Twitter.

Usually, it's the headline that other people see when your post is shared on social media. With tweet-enabled quotes in the post, you can add more meaningful headlines to share your posts.

Tools for easy integration of Tweet-enabled quotes

With the Better Click2Tweet plugin you can integrate important statements or quotes from your text as ready-made Twitter boxes on your website, which your readers can easily share on Twitter with a click. The design is simple and appealing and can be adapted using CSS. The premium plugin TweetDis offers you more design templates and more extensive design options.

4. Show your social media activity on your website

Social media streams are an easy way to showcase your social media activity and updates right on your website. This creates further visual incentives to attract your website visitors as followers. A social stream that combines the feeds from different channels helps you to organize and present the most important social media activities from all your channels in a single lifestream.

With social stream tools and plugins you can integrate status messages, links, pictures and videos from your social media channels on your website. Some social streams tools even show the interaction with the followers.

Tools for social media stream on your website

Flow-Flow Social Streams or Feed Them Social provide you with aggregated social media feeds from one or all selected social media accounts, photo and video pages, groups, albums or events from Facebook, Instagram, Twitter, Vine, Pinterest and many more other social media platforms available. You can use the appropriate Implement streams with shortcodes. The premium versions offer customization options for the number of posts, images, tweets or videos for each social feed! Other popular tools are TwineSocial, Juicer, or Social Network Tabs.

5. Share your content on social media

Don't wait for others to share your content. To get people to interact with you in the first place, you have to take the first step yourself. Use all the possibilities that the social media world offers you. With an active cross-media distribution of your content In various social networks you create more reach for your content and lay the foundation for virality and interaction on the social networks and on your website.

Social media automation tools and plugins can help you plan and publish your posts. However, you should always use automation tools very carefully. Every social network and community reacts differently. Make sure you the right message in the right form to the right audience bring.

Tools for social media planning and automation of your content

There are different types of social media automation tools. Starting with simple auto-poster tools like in JetPack to more complex tools for social media management like Hootsuite, AgoraPulse, SproutSocial, or Blog2Social, with which you can adjust and plan your content in a social media calendar directly from your WordPress dashboard can.

6. Use social media comments to generate more interaction

Comments and discussions help you to foster interaction and build a personal relationship with your target groups, both in the social networks and on your website. User-generated content such as blog comments on your website are also an important SEO factor for ranking.

Social media comment plugins allow your visitors to log in with their social media credentials in order to comment on posts. At the same time they create one direct connection between your website and the networks as the comments appear on both your website and social media streams. This can help increase your website's reach and reach more participants for the discussion.

EXTRA: Social Media Marketing: Inken Kuhlmann-Rhinow in an expert interview

Tools for social media comments on your website

The official Facebook comment system is the most widely used comment system for social media comments, for the simple reason that Facebook is the most popular social network. On the Facebook for Developer website you can generate a code for your website quickly and easily. Other popular tools and plugins are Disqus or wpDiscuz for native WordPress comments, which you can use to provide your visitors with additional social login options.

7. Use social logins for login and registration

Social login functions are not only suitable for comments, but also for other functions on your website, for example for further content (gated content) or purchases.

The easier it is to register, the lower the bounce rate.

A social login enables users to automatically register or log in with their social media login information. That can Overcome inhibitions and barriers and complete the registration process quickly and smoothly.

Tools for the easy integration of social logins on your website

Social network login plugins like Super Socializer or WordPress Social Login allow users to log into your website with their Facebook, Twitter or WordPress login information. JetPack also includes a function for social logins, which also applies to the Jetpack comment function.

Conclusion: social media as an instrument for success

Social media should be an integral part of any digital marketing strategy. To be successful, you should use every opportunityto connect your website to the social media channels and to integrate social media elements into your website. So you can use the full power of social networks to bring more traffic to your website and promote interaction with your users. Smart tools and plugins help you to integrate the social media functions to support the connection between the social networks and your website in both directions.

Our free ePaper: Social Media

Our ePaper with the best tips on all things social media:

→ over 55,000 subscribers
→ a new issue every quarter
→ Conveniently as a PDF in your mailbox

Simply register and be up-to-date from now on!

Download the free ePaper

Melanie Tamblé is the managing director of ADENION GmbH and an expert in online marketing, PR and social media. ADENION GmbH's online services and tools support companies, bloggers and agencies in their daily communication work in digital media. Blog2Social and PR-Gateway enable simple and automated planning and distribution of articles and media, press releases, blog articles, images and documents to press portals, social media, blogs and news services.