How can I go viral?
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Why do videos go viral?
When you talk about a video going viral, you mean a short clip that spreads like wildfire on the web. This process takes on a strong momentum of its own, which you can no longer influence yourself. The video is shared on social networks, blogs and magazines write about it, and it may even appear on television.
The principle behind the success of these viral videos is that people love to share in order to be recognized. Finding a cool video and forwarding it helps to get this recognition in the form of "likes". Every customer of an online shop asks himself the question: "What advantages do I get by buying and what can I lose?" Most of the time this happens subconsciously.
It's the same with sharing videos on the Internet.
According to a Harvard Business Review report, five of the most common thoughts responsible for sharing are:
- Opinion seeking: "I want to see what my friends think about it."
- Shared interests: "This video connects me with my friends through common interests."
- Helpful: "That could be helpful to my friends."
- Self-expression: "This video says something about me and my interests."
- Social Benefit: "It's for a good cause and I want to help."
If the user has the slightest doubts or even fears that the recipient might not like his message, there will be no click on the share button.
What are the characteristics of viral videos?
This is the classic! A toddler stumbles, a music video is parodied or a cat knocks over a vase - these are all examples that everyone knows. As simple as this feature seems, it is also difficult to attract attention given the multitude of "funny videos".
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